MEI Helps University of Alabama Roll Out Enhanced iPad App Before Big Game | MEI

MEI Helps University of Alabama Roll Out Enhanced iPad App Before Big Game

Special football issue with interactive team guide released just in time for matchup against LSU

Jenkintown, PA (November 7, 2011) — This weekend, the No. 2-ranked University of Alabama Crimson Tide hosted one of college football's biggest matchups. Thanks to Managing Editor Inc., an Adobe® premier development partner and leading provider of software solutions for the publishing industry, Alabama's iPad app was also at the top of its game before kickoff.

MEI today announced that its lineup of tablet experts helped the university release a new issue of its "Alabama Fan Guide" iPad app last week, ahead of Saturday's clash with the top-ranked Louisiana State University Tigers. Alabama drafted MEI's renowned designers to build an interactive team guide using the Adobe Digital Publishing Suite™.

MEI's contribution to the issue — titled "Alabama Gameday" — highlights each of Alabama's starters with a short bio, season recap, swipeable image gallery and more. The guide is split into Defense and Offense sections and allows the user to navigate based on the players' positions. All of MEI's development was done using Adobe InDesign® and DPS interactivity features.

"We're excited to have contributed to such a unique and useful publication for college football fans in advance of this huge matchup," said Dennis McGuire, CEO and president of MEI. "Alabama played a great game and put up a tough fight."

The University of Alabama's athletics department has been using Adobe DPS to build reader-friendly apps for several months. In addition to MEI's content, "Alabama Gameday" features video footage, recaps from each week of the season so far, interviews with players and staff, a game calendar, statistics and more. Past issues have focused on the university's soccer and women's volleyball programs.

The updated "Alabama Fan Guide" can be downloaded for free in the iTunes App Store. Past issues are also available. To get it, visit http://itunes.apple.com/us/app/alabama-fan-guide/id468196381?mt=8.

About Adobe Digital Publishing Suite

Adobe Digital Publishing Suite enables the creation of immersive reading experiences that combine the visual impact of print design, the flexibility of the tablet format, the immediacy of touch interaction, and the engagement of interactive elements such as video, audio, animated infographics and more. DPS tightly integrates with Adobe Creative Suite 5.5, empowering artists with industry‐standard page layout expertise to create highly designed, engaging digital content that rises to new levels of interactivity. In conjunction with the Folio Producer tools in InDesign CS5.5, DPS provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content, including traditional magazines and newspapers as well as corporate publications.

About MEI

Managing Editor Inc. is a leading developer of quality, proven software for the evolving publishing industry. MEI specializes in providing tools that manage content for any output medium — print, online, tablets such as the iPad, mobile devices such as the iPhone and other digital formats. The Page Director® Series of Advertising and Classified Layout Systems, vjoon K4™ Cross-Media Publishing Platform, Integrated Production Suite (IPS) and IPS AdTrac deliver automated pagination, workflow and digital asset management for newspapers, magazines and other publishing markets. MEI also provides expert training, consulting and design services for publishers, advertisers and corporate creative teams building content for tablets. MEI is an Adobe premier development partner and has twice been named a laureate of the Computerworld Smithsonian Collections. Additional information about MEI's products and services can be found at www.maned.com.

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