Publishing isn’t the old one-to-many game anymore, and neither is content management. A high-value information product requires valuable content and a user experience that fits into the user’s workflow; information by itself is no longer enough.

Starting as The Daily Deal newspaper 10 years ago, The Deal has transformed from a traditional B2B publisher to an enterprise information service for the bankers, fund managers, attorneys and advisors who work in the capital marketplace.

The evolution of the K4 Publishing System at The Deal has been a key part of that transformation. While continuing to feed two print publications through a conventional Adobe InDesign/InCopy workflow, K4 has also been adapted as the editorial front end for the information architecture that underlies the zero-term guided search functionality of Pipeline.thedeal.com.

Join us as we demonstrate The Deal’s innovative K4 setup, as well as the end product that it feeds. Michael will discuss the architecture, the workflow and what makes Pipeline a valuable tool for its customers.

Click here to fill out a short form and watch the webinar.

Who should attend:

• Publishers interested in utilizing K4 for non-print products
• Editors and production managers seeking to streamline multi-channel workflows
• IT staff supporting multi-channel publishing

In this webinar:

• Learn how The Deal developed Pipeline, its latest subscription-based information service.
• See how The Deal extended its K4-based editorial workflow from print publications to electronic products that are not tied to print layouts.
• Discover how The Deal’s approach and techniques can apply to your organization’s new initiatives.