From Paper to Pixels

How MEI helped Prometheus create their digital magazines

Prometheus asked us to help them produce a custom-branded app experience for three of its publications — Billboard, The Hollywood Reporter and Adweek.

We answered the call to develop each app using Adobe® Digital Publishing Suite™ and InDesign®, and built central app storefronts for each using MEI Portico™. Our experts also developed custom html features and provided program-integrated training to get each title up and running.


The Software

All three apps needed to reflect the unique style of each publication and offer a custom app experience to subscribers. At the same time, an efficient production workflow was required in order to publish to the iPad.


Adobe InDesign and DPS

MEI’s solution specialists spent two days on-site with the creative teams at each publication to introduce the nuts and bolts behind building an app. While learning the interactive toolset in Adobe DPS, the staff also trained in best practices for app creation, making the transition from print to tablet intuitive and seamless

MEI Portico

MEI Portico

Prometheus wanted to provide a place for its print and new digital subscribers to access app content easily, so we put Portico’s robust entitlement sign-in feature to work. Portico also provides an experience management platform that allows administrators to change their storefront without having to submit an update to the App Store.

vjoon K4

vjoon K4

All three of Prometheus’ titles are outfitted with vjoon K4 to manage their print workflows. K4’s ability to integrate with Adobe DPS makes migrating print content in familiar InDesign® environments to app folios intuitive and easy to output to the tablet app.

Simple Parallax Scroll

Designing the App

Portico sitemaps and wireframes were devised with help from MEI's creative services team, Nervous Pixel, to hit on each area of user experience importance in either orientation.

Landing Page
Upon launch of the app, readers are presented with an elegant interface to understand more about the reader and connect with their subscription if available. Otherwise, a user can skip this page and browse
available issues.
The feature section at the top enables editors to feature special articles, promote events or even include advertising. Tap on the cover presents a preview of images and table of contents within the issue.

Powered by Portico

Building the Issues

Prometheus was already using K4 for its InDesign print production and The Hollywood Reporter was the first to publish to tablet using the K4 publishing model.

vjoon K4 and Adobe DPS

The App Rollout

DPS Training

MEI support specialists trained the staff at each title in Adobe DPS tools and demonstrated best practices for folio project management, like how to effectively gather assets and communicate between groups during production, and getting member sign-in entitlements hooked up properly.

App Building

With DPS groundwork built, each creative team learned how to construct their app with Portico training. MEI specialists taught Prometheus' teams how to configure each app with iTunes Connect and set up in-app purchases, while also managing and publishing content in the Portico storefront using the browser-based admin module.

Submission Training

After learning the App Build session, MEI trainers walked the teams through sending the app for approval to the iTunes App Store. This multi-step process includes submission, internal review, and configuring app sign-in and authentication.

Go-live Support

The next stage is final approval to get into the App Store. After going live, MEI support specialists are still in Prometheus's corner with comprehensive continuing support packages. And each Portico-powered DPS app can be managed anytime using the browser-based admin module, so there's no complex app submission steps needed again for updates to the storefront.

The Final Product